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Home | Blog | How Does Direct Mail Work and How Can it Drastically Change Your Marketing Strategy

How Does Direct Mail Work and How Can it Drastically Change Your Marketing Strategy

Let's Get Snail Mail Savvy!

Welcome, fellow marketers and business people, to the wild and wonderful world of direct mail! In a digital realm where cat videos reign supreme and inboxes resemble a chaotic jungle, it’s time to stand out with some good ol’ fashioned snail mail charm.

What's the Buzz About Direct Mail?

Direct mail, my friends, is like the rockstar of marketing—it’s bold, it’s tangible, and it’s ready to rock your audience’s world! Picture this: your brand’s message, neatly packaged in a letter or postcard, making its grand entrance right into your customer’s hands.

Just check out this response rate below. 👇

Varieties Galore: The Direct Mail Buffet

Now, let’s talk flavors! Direct mail comes in all shapes and sizes, much like a box of assorted chocolates (minus the mystery fillings, thankfully). From punchy postcards to heartfelt letters, and from flashy flyers to glossy catalogs, there’s a direct mail delicacy for every occasion. Check out all our designs!

Perks & Pluses: Why Direct Mail Rocks

Why choose direct mail, you ask? Well, my friends let me count 4 ways:

  1. Tangibility: Unlike fleeting digital ads, direct mail is real, folks! It’s a tangible touchpoint that your audience can hold, feel, and even stick on the fridge (right next to that masterpiece artwork from your niece).

  2. Bullseye Targeting: Say goodbye to casting a wide net and hoping for the best! Direct mail lets you pinpoint your audience with laser precision, ensuring your message lands right where it counts.

  3. Personalization Pizzazz: Who doesn’t love a bit of personal attention? With My Patient Mail talk directly to your

  4. Response Rate: Brace yourselves for a stat that’ll make your marketing heart flutter—direct mail boasts higher response rates than its digital counterparts! Yep, you heard that right. It’s the ROI gift that keeps on giving.

Direct Mail Meets SEO: A Love Story for the Ages

Now, let’s spice things up with a dash of digital flair! Direct mail and SEO—it’s a match made in marketing heaven. Here’s how to blend the best of both worlds:

  1. URLs & QR Codes: The Roadmap to Online Glory: Sprinkle some digital breadcrumbs on your mail pieces with URLs and QR codes. It’s like giving your audience a treasure map leading straight to your online kingdom. We will create a design with both these elements to make it easy for any viewer interested.

  2. Keywords: Sneak those juicy keywords into your mail copy, like a secret agent on a mission. It’s SEO sorcery that’ll have Google singing your praises.

  3. Landing Page Love: Roll out the red carpet with dedicated landing pages, designed to woo your audience and seal the deal. It’s where offline charm meets online charisma in a marketing romance for the ages.

  4. Analytics: Track the performance of your direct mail campaigns with a push of a button with a 24/7 available dashboard. It’s the key to unlocking insights, optimizing your strategy, and becoming the marketing maestro you were always meant to be.

Top Tips for Direct Mail Domination

  1. Know Thy Audience: Dive deep into the psyche of your audience. What makes them tick? What keeps them up at night (besides binge-watching cat videos)?

  2. Content is King (or Queen): Craft compelling content that speaks directly to your audience’s needs, desires, and wildest dreams. Bonus points for sprinkling in a dash of wit and whimsy!

  3. Integrate & Innovate: Break down the walls between your offline and online realms. It’s all about creating a seamless, multi-channel experience that leaves your audience swooning.

  4. Test, Tweak, Triumph: Embrace the power of experimentation. Test different strategies, track the results, and tweak your approach until you’re dancing in the marketing spotlight.

Pitfalls to Avoid: The Direct Mail Danger Zone

  1. Spray-and-Pray Syndrome: Resist the urge to carpet-bomb the world with generic mailers. Targeted messaging is your secret weapon, not a one-size-fits-all snoozefest.

  2. Data Dilemmas: Handle customer data with care, like a delicate flower in a storm. Stay on the right side of regulations and build trust with your audience by respecting their privacy.

  3. Silos Are for Farms, Not Marketing: Break down those silos and let your marketing channels mingle! Integration is the name of the game, my friends.

  4. Analysis Paralysis: Don’t get stuck in the data swamp! Yes, analytics are crucial, but don’t forget to take action based on those insights. It’s the difference between spinning your marketing wheels and zooming ahead with confidence.

Conclusion: The Final Curtain Call

And there you have it, dear readers—a whirlwind tour of the direct mail universe, complete with laughs, insights, and maybe a few marketing hijinks along the way. So, go forth, my fellow marketing mavericks, and unleash the full potential of direct mail in your arsenal. With a sprinkle of creativity, a dash of digital savvy, and a whole lot of moxie, the world is your oyster (or should I say, your mailbox)! Let’s make some marketing magic happen.

Home | Blog | The Ultimate Guide to Creating a Winning Direct Mail Campaign

The Ultimate Guide to Creating a Winning Direct Mail Campaign

Direct mail campaigns are a tried-and-true way to reach potential customers and drive sales. A well-executed direct mail campaign can boost brand awareness, generate leads, and improve customer engagement. 

However, creating a winning direct mail campaign requires careful planning and execution.

In this blog post, we provide a step-by-step guide on how to create a successful direct mail campaign. These are the exact same principles our team at MVP Mailhouse follows when setting up our clients’ direct mail campaigns for success. 

Industries where direct mail yields the best results include real estate, dental, home services, and health clubs like gyms and fitness centers.

Whether you’re new to direct mail marketing or looking to refine your existing campaigns, these tips and strategies will help you create engaging and effective direct mail pieces that resonate with your target audience.

We’ll cover everything from defining your target audience, designing an effective mail piece, and tracking campaign results. By following these best practices or working with us, you can ensure that your direct mail campaigns are targeted, engaging, and highly effective.

Part 1: Defining Your Target Audience

Before designing a direct mail campaign, it’s crucial to define your target audience. 

Understanding your audience’s preferences, interests, and pain points will help you create a campaign that resonates and drives conversions.

Start by identifying your ideal customer. Here is an ideal set of questions to ask yourself to get an idea of who your target customer is:

  • Who is your target customer?
  • What motivates them?
  • What are their pain points and needs?
  • Where does your audience get their information from?
  • What do they care about most when making purchasing decisions?
  • How likely are they to purchase from you?

Once you have a better understanding of who you’re targeting, you can start to shape the message and design of your direct mail campaign. Understanding your audience will also help you decide where to send your campaign for maximum results.

There are several ways to build a targeted mailing list. You can purchase a list from a reputable list provider or build your list from sources such as web forms, surveys, and social media.

However, the best approach to finding new customers is by using your existing customer data to find more like-minded people with similar needs. This data can help you target your direct mail campaign more accurately and increase the chances of success.

Better Targeting with Map IQ

At MVP, we have this approach down to a T. Our proprietary software will help you target the right people with your direct mail campaign. Our mapping tool can identify multiple layers of geographic and demographic information, including age, gender, income level, and more.

With this data in hand, we can create a targeted list that reaches the people most likely to become customers. This is how we help you increase the ROI of your direct mail campaigns and reach more people who are likely to act on your offers.

Part 2: Designing an Effective Direct Mail Piece

Before designing a direct mail campaign, it’s crucial to define your target audience. 

Understanding your audience’s preferences, interests, and pain points will help you create a campaign that resonates and drives conversions.

Start by identifying your ideal customer. Here is an ideal set of questions to ask yourself to get an idea of who your target customer is:

  • Who is your target customer?
  • What motivates them?
  • What are their pain points and needs?
  • Where does your audience get their information from?
  • What do they care about most when making purchasing decisions?
  • How likely are they to purchase from you?

Once you have a better understanding of who you’re targeting, you can start to shape the message and design of your direct mail campaign. Understanding your audience will also help you decide where to send your campaign for maximum results.

There are several ways to build a targeted mailing list. You can purchase a list from a reputable list provider or build your list from sources such as web forms, surveys, and social media.

However, the best approach to finding new customers is by using your existing customer data to find more like-minded people with similar needs. This data can help you target your direct mail campaign more accurately and increase the chances of success.

Importance of Design and Layout:

A visually appealing design and layout can help grab the recipient’s attention and make a lasting impression. 

Use eye-catching graphics, colors, and typography to create a design that accurately represents your brand and message.

Here are the different approaches you should consider based on some of the most popular industries that leverage direct mail to get more new customers:

Real Estate

When designing direct mail pieces for real estate, it’s important to focus on the benefits of the property being offered. Use high-quality images of the property and emphasize its unique features.

Highlight the location and any nearby amenities like schools, parks, or shopping centers.

Utilize a neutral color palette with pops of vibrant colors to make the mail piece stand out. Incorporate a clean and modern design with easy-to-read fonts.

Dental

For dental direct mail pieces, focus on creating a friendly and welcoming design that puts potential patients at ease. Use images of smiling people and emphasize the benefits of good dental hygiene.

Highlight the services you offer, such as teeth whitening or orthodontics, and any special promotions or deals you have available.

Pinks, blues, and greens are colors commonly used since they represent health and cleanliness. Also make sure the design is easy on the eyes with simple and legible fonts.

Home Services

When designing direct mail pieces for home services, focus on highlighting the benefits of your services and how they can make life easier for the homeowner.

Use images of clean homes or happy families enjoying their space. Be sure to include clear and concise copy that explains your services and any special promotions or deals you have available. 

Blues, greens, and grays are popular color choices as it conveys a sense of calmness and reliability. Incorporate a clean and simple design with bold header fonts.

Health Clubs/Gyms

For health clubs or gyms, use images of fit and healthy individuals working out or engaging in physical activity. Emphasize the health benefits of exercise and how your gym or health club can help individuals achieve their fitness goals.

Include clear and concise copy that explains your services, membership options, and any special promotions or deals you have available.

Use images of fit and healthy individuals working out or engaging in physical activity.

Emphasize the services you offer, such as personal training or group fitness classes, and any special promotions or deals you have available.

Better Designs with Design Lab

We have worked with many business owners to craft the perfect direct mail piece for them. Our amazing team of design experts can create a beautiful mailer that will stand out from competitors and drive more new customers to your business.

With Design Lab, you can choose from a library of expert designs that have been tailored to fit your specific needs. Plus, our team of designers can customize any design to make sure it is perfectly suited for your business.

Designing a beautiful postcard for your business does not get any easier than this!

Crafting Powerful Copy

Your copy should be concise, persuasive, and easy to read. Communicate the benefits of your offer and create a sense of urgency to encourage the recipient to take action.

Real Estate

When writing copy for real estate direct mail campaigns, focus on the unique features and benefits of the property being offered. Use descriptive language to highlight the property’s location, size, and amenities.

Emphasize the benefits of living in the property, such as proximity to schools or shopping centers. Include a call to action that encourages recipients to schedule a viewing or contact the agent for more information.

Dental

For dental direct mail campaigns, focus on the benefits of good dental hygiene. Use language that emphasizes the importance of regular dental checkups and cleanings.

Highlight the services you offer and any special promotions or deals you have available. Use a friendly and approachable tone that puts potential patients at ease. 

Include a call to action that encourages recipients to schedule an appointment.

Home Services

When writing copy for home services direct mail campaigns, focus on the benefits of using your services.

Use language that emphasizes the time-saving or quality-of-life benefits of hiring a professional. Highlight the services you offer and any special promotions or deals you have available.

Use a clear and concise tone that explains your services and how they can make a difference in the recipient’s life. Include a call to action that encourages recipients to schedule an appointment or request a quote.

Health Clubs/Gyms

For health clubs or gyms, focus on promoting the health benefits of exercise and how your gym or health club can help individuals achieve their fitness goals. Use language that emphasizes the importance of regular exercise and the positive impact it can have on overall health and well-being.

Highlight the services you offer, such as personal training or group fitness classes, and any special promotions or deals you have available.

Use an energetic and motivational tone that inspires recipients to take action. Include a call to action that encourages recipients to sign up for a membership or schedule a tour.

Tailored Copy Is Key

Overall, when writing copy for direct mail campaigns, it’s important to tailor the language to the audience and industry. Consider the message you want to convey and how best to communicate it in a concise and impactful way.

Use clear and persuasive language, highlight the benefits of your product or service, and include a call to action that encourages recipients to take the next step.

Part 3: Printing and Mailing the Campaign

Once your direct mail piece is designed, it’s time to print and mail it to your target audience. 

Choosing the right printing services is crucial to ensure that your mail piece looks professional and high-quality. 

Quality control measures are also essential to avoid errors or mistakes in printing and mailing. 

Make sure to proofread your mail piece carefully and double-check all recipient addresses before mailing. It’s also important to meet USPS regulations to ensure that your mail piece is delivered on time and without delays.

Working with a direct mail company like MVP Mailhouse can help you navigate these regulations and ensure that your campaign runs smoothly.

Part 4: Tracking and Analyzing Campaign Results

After your direct mail campaign has been mailed, tracking and analyzing the results is important to measure its success. Setting measurable goals and selecting Key Performance Indicators (KPIs) is crucial to this process. 

KPIs help you analyze your campaign results and make the right adjustments.  

For example, if your goal was to increase sales for a specific service or property you sell, you would want to measure the response rate and determine how many sales were generated as a result of your direct mail campaign.

Better Tracking with MVP Mailhouse

MVP Mailhouse can provide you with sophisticated tracking and analysis tools to help you better understand the results of your direct mail campaigns. By leveraging our data-driven approach, we can help you make smarter decisions about how to optimize future campaigns

Here are some of the key metrics related to a direct mail campaign that we track for you:

  • Calls
  • New appointments
  • Missed opportunities
  • Best areas
  • Best designs/offers
  • Conversion rates

You also get 24/7 access to a dashboard where you can see this data!

By tracking these metrics, we can help you identify and understand which campaigns are generating the most success. This will allow you to adjust your strategy accordingly and maximize the effectiveness of your direct mail advertising efforts.

Wrapping it up

Designing and executing a successful direct mail campaign requires a strategic approach that involves understanding your target audience, crafting an effective mail piece, utilizing quality printing services, and tracking and analyzing results.

By following the steps outlined in this guide, businesses can create direct mail campaigns that are engaging, targeted, and effective.

To recap, it is crucial to define your target audience and build a mailing list based on customer data. The design and layout of your direct mail piece should be visually appealing and complemented with powerful copy and graphics.

Choosing the right printing services and mailing to the correct recipients while meeting USPS regulations are also key factors for success. Finally, tracking and analyzing campaign results with measurable goals and KPIs allows for future improvements.

In conclusion, direct mail campaigns are an important marketing tool that allows businesses to connect with customers and stand out from competitors.

By investing time and effort into creating a well-planned and executed campaign, businesses can reap the benefits of increased engagement, brand awareness, and revenue.

Home | Blog | DIRECT MAIL MARKETING VS. ONLINE MARKETING: WHICH DO CUSTOMERS PREFER?

DIRECT MAIL MARKETING VS. ONLINE MARKETING: WHICH DO CUSTOMERS PREFER?

Digital marketing and direct mail marketing are two very distinct strategies for marketing your business and communicating to potential customers to know of your services. The fact is, both can work very well when implemented correctly for the right business with the right demographics.

 

The question we will discuss in this article is not which works best but instead which one do your customers and potential customers prefer to receive? 

 

It obviously would depend on the individual person but there are some trends that we have identified and general rules of thumb to help. Our advice is to understand the data and as the saying goes  “play to the percentages” based on your business and product. Next,  market that product or service via the method with the highest percentage of success!

 

For example, if you’re selling a product that consumers can buy quickly and easily, lower cost and little to know explanation needed then online marketing is the best option. 

 

On the other hand, if you’re selling a service or product that involves a longer decision-making process, explanation, and higher value/cost then direct mail marketing can be the best option. 

 

Check out this graph below based on consumer surveys to see exactly how your customers want to be contacted and then make effective decisions from there.

Why Do Customers Still Respond Best To Direct Mail Marketing?

Even in the digital age, direct mail marketing is still a powerful and effective marketing strategy. According to Marketreach, Direct mail had an average engagement rate of 95%, and the recipients interacted with it at least four times at home in 2021. 

 

Despite the rampant growth of digital ads, direct mail has proven to still stand out in mailboxes and get great responses. The other benefit of direct mail is that it is a proactive way to market your business where you go find these potential customers, instead of waiting for them to find you online where there is so much competition.

 

Here are the top 5 reasons why:

 

1. Tangibility: The tactile nature of direct mail marketing means you can create something that stands out and builds a personal connection with your audience.

 

2. Better Targeting:  With direct mail marketing, you can target prospects more precisely than with digital ads right down to exact homes or best neighborhoods. 

 

3. Better Designs:   Graphic designers have a more comprehensive array of creative options to work with when it comes to direct mail marketing. A postcard also had more space then a small digital ad to better introduce your business. A simple QR code can easily get them to your website if they want more information.

 

4. Better Tracking:   With MVP Mailhouse’s (LINK) help, you can measure the effectiveness of your direct mail marketing campaigns more quickly than digital ads. You also get calls and customers the day they hit homes instead of waiting. 

 

5. Increased Recall: The physical presence of direct mail marketing pieces makes them hard to forget. People hold on to a well designed postcard if it resonates and will still call months down the road when the timing is better. 

 

Get The Best ROI with Direct Mail Marketing

 

According to 2023 The State of Direct Mail, a study by Lob and Comperemedia, 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rates of all channels. 

 

In addition,  most firms polled used a combination of email and direct mail — by a wide margin over other channels. They utilize: 

 

Email — 72%

Paid Social — 46% 

National TV — 34% 

Newspaper & Magazine — 31% 

Podcast — 25% 

Organic Social — 21% 

Earned Social — 19%

None—it is used as a stand-alone tactic.  

 

MVP Direct Mail

 

MVP has combined a proven marketing medium in direct mail with the power and ease of modern technology. Our direct mail service saves you time, money, and resources while delivering impressive ROI.

 

MVP Mailhouse offers proprietary software and technology that has revolutionized direct mail. Our cutting-edge solutions make it turn-key and easy, requiring little time to set up and track your direct mail campaign.

 

Better Targeting with Map IQ

 

Map IQ™️, MVP’s proprietary mapping software, identifies the best homes to target with your direct mail. Map IQ uses your existing customer data and that of other offices in similar demographics to identify your hottest neighborhoods, highest new mover areas, geographical barriers of entry, etc.

 

This data-driven approach allows you to identify potential new customers and target them more accurately with your direct mail campaigns.

Better Designs with DesignLab

Our team helps you create a custom design by leveraging your office’s strengths with proven concepts. Through tracking the results of thousands of designs and offers, we know what offers and messaging work to attract new customers for you. 

 

Create a postcard that reflects your brand, showcases your top offers, and resonates with your target audience; with MVP and DesignLab.

Better Tracking with CallPro Dashboard

Call Pro, MVP’s call tracking software, records and monitors every phone call your business receives from your mailings. Those recordings are then reviewed and scored by our MVP Call Quality Analyst team within minutes for outcome and receptionist/front desk performance score. Results and recordings are available 24/7 in our MVP Dashboard. 

By understanding good and sometimes bad trends, Call Pro offers training tips and advice to help your team improve how they handle incoming calls and set more appointments. On top of that,  your staff gets instant alerts for missed calls and follow up opportunities for unscheduled appointments.

Wrapping It Up

Direct mail remains one of the most effective marketing channels available, and with MVP’s help, you can take your direct mail to the next level. 

 

Our proprietary Map IQ software, combined with our team of designers and marketers, and our advanced system for call tracking make it easy to create targeted campaigns that are designed to attract more leads and bring more revenue to your business.  

 

We hope this helps give you an understanding of the power and potential of direct mail. 

 

Try it out and see the great results you can achieve! Schedule a demo today.  Happy mailing!

Home | Blog | 6 Reasons Q1 is the Best Time to Invest in Growing Your Dental Practice!

6 Reasons Q1 is the Best Time to Invest in Growing Your Dental Practice!

Did you know that January, February, and March are the top responding consecutive months of the entire year for new patients through direct mail? It’s true! MVP Mailhouse’s team has mailed and tracked over 100 million dental postcards across the country. 

If you’re looking for a surefire way to start the new year off with a bang of new patients, direct mail marketing should be at the top of your list!

Here's 6 reasons why direct mail marketing works so well in Q1:

1. Insurance benefits are now renewed and people are free to choose. Others may just be getting first-time insurance coverage looking for a dentist too! 

2. New Year’s resolutions are being made, and people are making healthier decisions. Ready to finally get the big work done and the smile they have always wanted!

3. Holiday chaos is packed away, and the kids are back to a schedule and in school. Proactive Mom’s are getting families scheduled!

4. With renewed benefits, people are more likely to switch from a dentist they are unhappy with or one close to home.

5. Fee for service folks have financially recovered from the holidays and have a paycheck or two under their belts.

6. Tax return dollars are coming; more and more people file online so they get their returns much earlier than April. Don’t wait or refunds might be spent by April. 🙂 

BONUS: Ready to get started? Get your Q1 plan started before Dec 31st and get up to $500 OFF Your First Mailing!

All new offices will receive a one-time, upfront discount on their first mailing with an intro order of three mailings!

$225 OFF 5,000 per mailing quantity
$500 OFF 10,000 per mailing quantity

Bottom Line: 
If people don’t know about your office they are NOT GOING TO CHOOSE YOU! Direct mail marketing is a tried-and-true way to get ahead of the competition and proactively let homes know about you before your competition does!

Book your free demo and custom proposal today to take advantage of the BEST time of the year to mail and kickstart your 2023!

Home | Blog | Budget Friendly Marketing Tips for Dentists

Budget Friendly Marketing Tips for Dentists

Hey Dentists, it’s no secret that dental practices don’t always have the biggest budgets for marketing. In reality, there are a lot of effective marketing strategies that don’t cost much. The key is to execute them correctly and time them well.

Your marketing strategy should be about ROI (return on investment). So, how do you get the most bang for your buck when marketing your dental practice? Keep reading to find out!

Right now, it’s the 4th quarter of the year, which means many people have dental benefits expiring that they have not used. A good marketing strategy during this time of the year is to remind those people and even offer a small discount or incentive for them to become new patients at your office.

Here is the complete list of budget-friendly marketing tips that any dental practice can start implementing today:

Tip #1: Direct mail marketing 

It is the fastest way to let thousands of homes know about your dental practice and remind people with a “Use it or Lose it” message of their expiring insurance benefits. It can be an effective way to reach out to potential and existing patients to effectively communicate a message as every home gets their mail. Postage does cost money and requires an investment but remember the key to marketing is ROI. Invest in your practice and let thousands of homes know about you in just a few weeks.

Pro tip: Hire a dental direct mail company that specializes in the dental industry and can track your results to make it easier for you to continue to invest with a great ROI. 

Next Level Direct Mail Marketing with MVP Mailhouse

We take the guesswork out of direct mail marketing with our cutting-edge technology.  We can target the specific homes that are most likely to become your patients with our cutting-edge marketing platform

Get ahead of slower months by mailing August and September. Ramp up your marketing efforts now and avoid the lull in production!

MVP Mailhouse can help you design and implement a direct mail campaign that gets results. To learn more about how we can help you grow your practice, contact us today.

Better Targeting with MapIQ

With our MapIQ targeting software, we can help you identify your hottest neighborhoods of existing patients and then target their neighbors with mailings.

MapIQ targets specific neighborhoods instead of broad zip codes around your practice to make sure your marketing dollars have the highest return.

Check out this video on Better Targeting with MapIQ

Better Designs with DesignLab

We help you carefully plan your design using insights from MVP’s Design Lab. 

We’ve tracked results from thousands of designs and offers so we know what offers and messaging work to attract the right type of new patient. We do all the work! Our team of marketers and designers helps you carefully plan your custom design by leveraging your office’s strengths with proven concepts. Each data-driven design is peer-reviewed and proofread (twice) for easy approval and flawless, full-service execution. 

Better Tracking with CallPro

Our data shows that an average new patient spends well over $1,000 within 12 months. The average office only closes about 45% of its inbound leads compared to over 80% for top offices. 

MVP’s Call Pro system monitors and scores your phone calls so your staff gets instant alerts about missed opportunities. We even use Call Pro to help your staff improve how they handle calls and set more appointments.

Check out this video on Better Tracking with Call Pro

Tip #2: Create a blog 

A blog is a great way to share helpful information about your dental practice with potential patients. You can write blog posts about topics that are relevant to your target market and include links back to your website. This is a great way to attract new visitors to your site and get them interested in what you have to offer. Keep your blogs specific to the season. For example, leverage the “Use it or Lose it” insurance message right now. 

HERE ARE 5 SIMPLE STEPS YOU CAN TAKE TO CREATE A BLOG IN 1 HOUR

Step 1: Choose your blogging platform – there are many different blogging platforms available, such as WordPress, Blogger, and Tumblr. Do some research to find the one that best suits your needs.

Step 2: Choose a domain name and host – your domain name is your blog’s URL. You will need to choose a web hosting service to host your blog.

Step 3: Set up your blog – once you have chosen your platform and host, you will need to set up your blog. This usually involves choosing a theme or template, and customizing it to suit your needs.

Step 4: Write your first post – Now it’s time to start writing! Write about anything that interests you- there are no rules. Just be sure to proofread your post before you hit “publish.”

Step 5: Promote your blog- the final step is to let people know about your new blog. Share it with your friends and family, and consider using social media to spread the word.

Tip #3: Utilize social media platforms

Social media platforms like Facebook, Twitter, and LinkedIn are great places to start promoting your dental practice. You can create a profile for your practice on these sites and start sharing content that will be of interest to your target market. Make sure to include a link back to your website on all of your social media posts so that people can easily find you online.

THESE ARE THE THINGS THAT SHOULD BE PRESENT IN YOUR SOCIAL MEDIA PLATFORMS:

FACEBOOK –  A Facebook profile serves as a great way to connect with friends and family, but it can also be used to promote your business. Make sure to include some basic information about your business on your profile, and be sure to link to your business’ website.

TWITTER – Twitter is all about sharing short, concise updates. When it comes to promoting your business on Twitter, make sure to share updates about your product or service, as well as any special offers or discounts you may be running. Be sure to use relevant hashtags so that your tweets can be easily found by potential customers.

INSTAGRAM – Instagram is a great platform for sharing visuals, and it can be used to promote your business in a number of ways. Make sure to post high-quality photos and videos that showcase your product or service, and be sure to use hashtags and geotags to make your content more discoverable.

PINTEREST – Pinterest is a great platform for sharing visuals, and it can be used to promote your business in a number of ways. Make sure to post high-quality photos and videos that showcase your product or service, and be sure to use hashtags and geotags to make your content more discoverable.

LINKEDIN – LinkedIn is a great platform for connecting with other professionals in your industry, and it can also be used to promote your business. Make sure to include some basic information about your business on your profile, and be sure to post updates about your product or service. You can also use LinkedIn to run targeted ads that reach a specific audience.

GOOGLE+ – Google+ is a great platform for sharing news and updates about your business. Make sure to include some basic information about your business on your profile, and be sure to post updates about your product or service. You can also use Google+ to run targeted ads that reach a specific audience.

YELP – Yelp is a great platform for connecting with customers and promoting your business. Make sure to claim your business page and fill out all of the relevant information. You can also post updates about your product or service, and offer special deals and discounts to customers who leave positive reviews.

Tip #4: Send out email newsletters

Email newsletters are a great way to keep in touch with past and present patients. You can use these newsletters to promote special offers, share helpful dental tips, and keep people up-to-date on what’s going on at your practice.

HERE ARE SOME OF THE BEST TOPICS TO DISCUSS IN YOUR EMAIL NEWSLETTERS:

Dental Care Tips – From flossing to brushing to choosing the right toothpaste, there are a number of things you can do to take better care of your teeth. Share some tips with your patients in your email newsletter.

New Dental Technology – Advances in dental technology can make treatments quicker, easier, and more effective. Patients will be interested in learning about new technology that can make their dental visits more comfortable.

Dental Health Articles – Keeping your patients informed about the latest developments in dental health is a great way to show you’re invested in their well-being. Sharing articles from reputable sources is a great way to do this.

Tips for Improving Oral Health – Good oral health is about more than just brushing and flossing. There are a number of lifestyle changes that can make a big difference. Share some tips with your patients on how they can improve their oral health.

Patient Success Stories – Sharing stories of patients who have had success with your dental treatments is a great way to show potential patients what you’re capable of. These stories can be an inspiration for others who are considering dental treatment.

Tip #5: Use search engine optimization 

Search engine optimization (SEO) is a great way to get your website to rank higher in search engine results pages. When people are searching for a dentist in their area, you want your practice to be one of the first ones they see. You can improve your SEO by using relevant keywords on your website and in your blog posts.

HERE’S A SIMPLE CHECKLIST FOR SEO:

  • Research your keywords and make a list
  • Use those keywords throughout your website content, including in the title, headers, and tags
  • Make sure your website is mobile friendly
  • Build backlinks by creating great content and networking with other websites
  • Monitor your progress with Google Analytics or another web analytics tool

By following these budget friendly marketing tips, you can get your dental practice in front of new patients without spending a lot of money. Investing some time and effort into marketing your practice will pay off in the long run.

If you’re looking for more marketing tips, be sure to check out our blog. We regularly share dental marketing advice that can help you attract new patients and grow your practice.

Home | Blog | How Dentists can Avoid “Sucktember” with Direct Mail Marketing

How Dentists can Avoid “Sucktember” with Direct Mail Marketing

Dentists, have you heard of “Sucktember”? It’s real and if you don’t plan ahead it can really set your practice back!

Although August is normally a great month for dental offices, September is just the opposite. For most offices it’s the WORST month of the year for new patients and production.

What can you do to avoid the slowdown? Plan ahead with your marketing and avoid the slump with a targeted direct mail campaign.

Direct mail has evolved! Now you can target your marketing to specific homes that are most likely to become your patients instead of the old blanket mailing approach. Unlike digital marketing and SEO it doesn’t take months to start working. It’s like a light switch, the day your mailers hits homes you start to get calls!

PROBLEM: September is the lowest month for production and new patient averages for dentists.

SOLUTION: Implement a direct mail campaign with MVP Mailhouse to keep the phone ringing with new patients.

Pro Tips for August/September

  • Back-to-School Specials. Schedule mailings at least 2 weeks before schools start or one to two weeks after.
  • Contact sports like football, basketball, and lacrosse start up again and mouth pieces are needed. (Have offer on Card)
  • Schedules become more solid again (not as much vacationing)
  • Flexible Spending plans are running out of time to get used.

Avoid hitting homes the week of Labor Day.

Now is the perfect time to start planning your direct mail marketing campaign to avoid “Sucktember” and start to finish the second half of 2022 strong with more new patients!

Design Ideas:

The design of your card will be the first thing that determines if it gets read or tossed. Here are a few design ideas to help you get started.

Idea #1: Back to School Design

Back-to-School specials work really well! Schedule mailings at least 2 weeks before schools start or one to two weeks after. Doing this ensures that you’ll be top of mind when parents are looking to schedule appointments for their kids.

Idea #2: Contact Sports Design

Now is the time when contact sports like football, basketball, and lacrosse start up again and mouth pieces are needed. It’s a great opportunity to offer something related to this on your direct mail piece. For example, a free consultation.

Idea #3: Free Invisilign or Braces Consultations Design

Summer months are the top months for kids braces but when parents missed the boat on getting kids in or are looking for themselves, these appointments fall in September. A card design focusing on this service would be timely and relevant. 

Next Level Direct Mail Marketing with MVP Mailhouse

We take the guesswork out of direct mail marketing with our cutting-edge technology.  We can target the specific homes that are most likely to become your patients with our cutting-edge marketing platform

Get ahead of slower months by mailing August and September. Ramp up your marketing efforts now and avoid the lull in production!

MVP Mailhouse can help you design and implement a direct mail campaign that gets results. To learn more about how we can help you grow your practice, contact us today.

Better Targeting with MapIQ

With our MapIQ targeting software, we can help you identify your hottest neighborhoods of existing patients and then target their neighbors with mailings.

MapIQ targets specific neighborhoods instead of broad zip codes around your practice to make sure your marketing dollars have the highest return.

Check out this video on Better Targeting with MapIQ

Better Designs with DesignLab

We help you carefully plan your design using insights from MVP’s Design Lab. 

We’ve tracked results from thousands of designs and offers so we know what offers and messaging work to attract the right type of new patient. We do all the work! Our team of marketers and designers helps you carefully plan your custom design by leveraging your office’s strengths with proven concepts. Each data-driven design is peer-reviewed and proofread (twice) for easy approval and flawless, full-service execution. 

Better Tracking with CallPro

Our data shows that an average new patient spends well over $1,000 within 12 months. The average office only closes about 45% of its inbound leads compared to over 80% for top offices. 

MVP’s Call Pro system monitors and scores your phone calls so your staff gets instant alerts about missed opportunities. We even use Call Pro to help your staff improve how they handle calls and set more appointments.

Check out this video on Better Tracking with Call Pro

Home | Blog | Marketing Your Dental Practice During Covid-19

Marketing Your Dental Practice During Covid-19

During these uncertain times, dental practices have had to make a decision between waiting out the pandemic and various lockdown restrictions, or continuing to reach out to patients. It may seem counterintuitive to invest in marketing right now and many dental practices do not believe in the value of advertising at this time. Instead, they prefer to wait out the unpredictability of the pandemic. Unfortunately, they risk losing existing patients and miss out on potential new patient growth. What they don’t realize is that…

  • …People are online more than ever before! Due to changes in consumer behavior caused by the pandemic, people spend more time online than ever before – both for work and personally. This makes it very easy to reach potential patients through various online channels. But as pandemic restrictions are easing, many are also ready to step out and get the dental treatments they need and weren’t able to get during the height of the pandemic.
  • …Communication is key! Practices who do not communicate at this time lose the attention of patients and long-term top-of-mind recognition. Patients still want to hear from health officials like you. By continuing to market your practice, you reassure patients that you are available to them for any dental health needs, even during the challenges of the pandemic. You can engage with your patients by sharing useful information such as oral healthcare tips at home, and you can even introduce new offers to entice patients back to your practice. Regular communication ensures that your brand awareness is preserved.
  • …There’s less competition & advertising costs  are lower! Because many dental practices are currently not communicating with their patients, you are up against less competition. This allows you to reach more people and get more attention from potential new and already existing patients. Since the marketplace is not as competitive, many businesses (including marketing and advertising companies) offer promotions to retain customers. Now is the ideal time to reach patients at a lower cost.

Communicating with your patients during tough times signals that you continue to be there for them and prepare to serve them face-to-face as soon as possible. The more you invest in marketing during tough times, the stronger you will come out of it, and the more growth you will experience as a result.

Communicating With Your Patients

As patients slowly return to dental practices, many practices are facing a backlog of patients needing more extensive treatment due to the postponement of nonurgent procedures during the height of the pandemic. Accommodating this increase of patients may require some preparation on your part. Many people are reluctant to come in for treatments as they are still unsure of their safety in public places. Communication with your patients is key and helps them overcome anxiety and doubt. Here are a few ways to communicate with your patients effectively at this time:  

Add Safety Information to Your Website

If you haven’t already, make sure that you add information about the different ways you are keeping your team and patients safe on the front page of your website. Never before have so many people been online, and they will continue to be. Your website is likely seeing an increase in visitors, so it’s important to keep it updated with timely information. Describing your safety procedures can help put your patients’ minds at ease. Even including basic implementations, such as the wearing of gloves and masks, and the disinfection of common areas, emphasizes how serious you take thorough health and safety protocols.

Direct Mail

A well-rounded marketing campaign should include pieces of both digital and physical ads. Direct mail marketing is a great way to connect with high-intent patients, spread brand awareness, drive prospective patients to take action, and focus your resources where they  are most likely to yield results. If you want to learn more about why direct mail marketing can contribute significant growth to your practice, read our blog post, 10 Reasons Why You Need Direct Mail to Grow Your Dental Practice.

Share Videos From Your Practice

As one of the most effective ways to get an audience to pay attention, video is an excellent way to reach out to your patients. Your videos can address the health protocols you’ve implemented to ensure your patients’ safety in your office. You can also show any new equipment you’ve added to your office and explain what it does and how it helps keep patients safe, as well as do a walk-through of your cleaning procedures. These types of videos can help make your patients feel comfortable and safe to visit your practice. Videos are easily digestible content that can be shared on your social media, through newsletters, and on your website.

Email Patients

Don’t be afraid to over-communicate with your patients. Any type of outreach reinforces your patients’ comfort and confidence in your practice. Emails are a great personal way of reaching out to patients. You can share important updates and information, such as opening hours, health procedures, and send links to the videos you’ve created. Emphasizing the safety protocols you have in place and the additional precautions you take due to the pandemic, helps set their minds at ease.

Virtual Meetings

The internet makes it easy to offer virtual consultations through various online conference apps and many medical professionals have started meeting with patients online. Offering virtual meetings may be the best way for a patient to speak to you before they come in for treatment. You can assure their safety during your initial meeting and explain any questions they might have about your practice health protocols

In Conclusion

Regularly engaging with your patients and communicating your safety protocols is essential to getting them to come back to the office. While not all patients are hesitant to come into your practice, reaching out adds a level of comfort that all patients can appreciate. Consistent outreach also helps maintain your brand presence.

If you’re curious about how to adjust your practice marketing according to the times, feel free to reach out to MVP Mailhouse for a free consultation and we’d be pleased to help!

Home | Blog | THINK BIG!

THINK BIG!

WHAT DENTISTS CAN LEARN FROM BIG BRANDS

When striving to build a strong brand for your dentistry, success strategies and inspiration can be found by looking at the best and most recognized brands in the world. Think Nike, Coca Cola, Apple, and all the other corporate giants that virtually everyone is familiar with. These brands follow some useful marketing rules that you can duplicate to achieve top-of-mind brand recognition with your patients and grow your dental office!

OFFER A FLAWLESS PATIENT EXPERIENCE

It’s not just treatments and price that ensure someone keeps coming back to your practice. Excellent patient experience is a key differentiator. People want a flawless, frictionless experience and usually have little patience when theirs is less than perfect. Nowadays, everyone has so many options and poor experience is a sure way for a dental office to lose a patient. Instead of seeing this as a challenge, consider it an opportunity to differentiate yourself and a way to deliver great value to your patients. To learn more about how you can achieve this read our blog post on Improving Your Patient Experience.

STAY ON TOP OF YOUR PATIENTS’ MINDS

By regularly communicating with your patients, you stay on top of their minds, which creates loyalty to your dentistry. Remind your patients regularly that you care about them, not just when they visit your practice. You can keep in touch through newsletters, your social media, and direct mail.

STAY CONSISTENT

Great brands have genuine, clearly articulated and consistent missions. Through consistency people easily understand, recognize and remember your brand. Unfortunately many dental offices fail at this early on and get too focused on only getting their dental services in front of as many eyes as possible. Meanwhile their brand is still inconsistent, showing up differently in each marketing collateral. Consider hiring a specialist who ensures that your brand remains consistent and fresh.

MARKET TO THE RIGHT AUDIENCE

Knowing who to target is important for an effective marketing campaign. Digital tools can help you narrow down an audience but did you know that you can also target your ideal patient in a highly predictable way through physical mail? Customizing your marketing with the help of specialists can get you better results. Learn more about how you can grow your practice rapidly through an effective direct mail program here.  

MANAGE YOUR MARKETING

It’s not enough to just have a custom designed logo to maintain your brand. Good branding requires certain marketing efforts, such as maintaining email and content campaigns and notifying patients of any practice improvements (e.g. new equipment, updated treatments) they can benefit from. 

While the world’s biggest brands all spend billions of dollars annually to ensure their branding is top-notch, you can still achieve great results within your marketing budget. The best brands excel in combining digital and physical advertising efforts. Consumers are everywhere and most companies have trouble reaching them if they only focus on one marketing channel. Commit to properly managing your marketing and leveraging all channels available to you to ensure that you yield the best results. 

CONCLUSION

Corporate giants can teach a lot about good branding, growth and sustainability. Creating a vision for your dental practice will allow you to connect with your patients on a deeper level and maintain that connection over time. This creates loyalty and vital patient retention. Regardless of the size of your practice, don’t be afraid to think big by emulating the strategies of the world’s greatest brands and you’ll be sure to succeed as well.

Home | Blog | Study Reveals That Direct Mail Marketing Is Extremely Effective In Attracting New Patients

Study Reveals That Direct Mail Marketing Is Extremely Effective In Attracting New Patients

The most successful marketing campaigns include pieces of both physical and digital advertisements but many businesses only focus on online marketing. That is unfortunate as physical ads like direct mail marketing are extremely effective in attracting new patients and driving sales.  

A two-part study from 2015 and 2019 revealed that direct mail outperforms online ads in eight out of nine categories. While digital ads were quicker to grab consumer attention, direct mail marketing held consumer attention longer, generated stronger emotions, and had a bigger impact on consumer purchase decisions.

The first study, conducted by the U.S. Postal Service Office and Temple University, analyzed the power of print and digital advertisements, and how different generations react to them. 40 email ads and direct mail ads were sent to study participants and their reactions were evaluated based on the following tracking methods:

  1. Eye tracking measured visual attention
  2. Core biometrics (fingertip sensors) measured  the depth of emotional engagement
  3. MRI scans uncovered deep brain activity

The neuromarketing research revealed that physical ads like direct mail have a significant effect on consumer decision-making.The following neurophysiological factors were evaluated:

What Neurophysiological Factors Did The Ads Affect?  
FactorDefinitionMost Effective Ad Format
AttentionFocusing on key components of an ad for a sustained period of time Digital
Review TimeThe amount of time a customer spends with an ad Print
EngagementThe amount of information a customer processes or absorbs from an adDigital & Print
StimulationAn emotional reaction to an adPrint
Memory Retrieval AccuracyAccurately remembering the advertising source and content Digital & Print
Memory Speed & ConfidenceQuickly and confidently remembering advertising sources and contentPrint
Purchase & Willingness to PayWhether the patient is willing to pay for the service and how muchDigital & Print
Desirability A subconscious desire for the product or servicePrint
ValuationThe subconscious value a participant places on the product or servicePrint

The original study proved that physical advertisements have more influence than digital ads in several ways. Not only did participants spend more time with physical ads, they also remembered them more quickly and confidently. Physical ads also evoked a stronger emotional response than their digital counterparts and, overall, had a longer-lasting impact. Looking at brain activity, researchers discovered that participants showed a greater subconscious valuation and desire for products or services advertised in a physical format.

This means that physical ads are particularly effective in two stages of the consumer journey: exposure to information and retrieval of information. Out of all categories evaluated, the only category in which digital ads outperformed physical was quicker attention. Even though participants showed more attention to digital ads, they gained the same amount of information from both types of advertisements.

If you want to know why direct mail marketing can contribute significant growth to your practice, read our blog post 10 Reasons Why You Need Direct Mail to Grow Your Dental Practice.

The most successful marketing campaigns include both physical and digital advertisements. To engage an audience effectively, use a multichannel approach and leverage various marketing mediums, such as direct mail, google ads, and social media. Direct mail reinforces your online marketing efforts and helps convey one cohesive message to prospective patients, increases your chances of converting ad recipients to new patients, and drives profit.

Home | Blog | 3 Important Retention Strategies For Dentists

3 Important Retention Strategies For Dentists

According to the American Dental Association, the supply of dentists in the US will increase through 2035, making competition in the industry even stiffer. Knowing how to efficiently retain existing patients is just as important as knowing how to attract them.

After analyzing the various strategies important for patient retention, we came up with three main categories that you need to focus on to improve your dental patient retention rate. Read on and find out what you need to do to ensure your patients stay with you!

1. CUSTOMER SERVICE

It may be a no-brainer, but it’s still worth mentioning: people appreciate good customer service. With patients having a wide choice of dentists to go to, the quality of your customer service can be a deciding factor whether they stay with you. For your customer service to be top-notch, ensure that: 

  • Your practice makes a great first impression. The first impression of your dentistry will be a patient’s first phone call, first visit to your website, and their first time stepping into your dental practice. Therefore, make sure that your entire team is well-trained when answering the phone, welcoming to walk-ins, and always friendly and knowledgeable. Your website should be regularly updated, and your office interiors should be modern, clean, and pleasant. The first step to winning a patient for the long-term is making a positive first impression.
  • The front-desk staff is friendly, knowledgeable, and helpful. – The front desk should make every patient, new or returning, feel welcome and appreciated. Office front desk staff should be able to answer any question a patient may have and be helpful in assisting them with any dental care inquiries.
  • You stay on schedule. – Long wait-times are a major pain point for patients. If you make a patient wait too long, chances are you won’t see them again. Make sure to always stay on schedule and when you notice that it becomes increasingly hard to do so, tell your staff to add extra minutes to each appointment. 
  • Your waiting room provides all the essentials. – Up-to-date magazines and newspapers help to keep waiting patients entertained. Children are notoriously bad waiters so keep them busy by adding a play corner with some children’s books and toys that don’t cause too much noise.
  • Patient checkout runs smoothly. – Once an appointment is over, patient checkout should run smoothly and quickly. Good office software and an organized scheduling system can help with that. 

2. BEDSIDE MANNERS

Aside from customer service, a dentist’s approach or attitude toward a patient, or their bedside manners, is essential in ensuring a patient remains with a dental clinic. Most patients’ satisfaction is determined during their time with the dentist. When your patient likes you personally and feels confident in your professional abilities, they are not only likely to return to your practice but will also refer family and friends to you.

  • Make a great first impression. – The first impression a new patient has of you is crucial. You’d be surprised how far smiling and addressing someone by their name can go.  
  • Get to know your patients and don’t rush. – When you meet a new patient, make sure to get to know them and don’t rush through the appointment. Ask them if they have been well taken care of by your team before meeting you and let them know that you appreciate that they chose you and your practice.
  • Make patients feel welcome and comfortable. – Always be warm and friendly. People can tell when you are genuine, so always listen intently and pay attention to their concerns. Strong dentist-patient relationships increase the likelihood of patient retention.  
  • Guide the patient through the visit. – Be mindful about your patient’s potential dental treatment anxiety and make sure they feel comfortable. You can help put their minds at ease by explaining the treatment in detail, and describe if sedation or pain alleviation are included.

3. EXCELLENT DENTAL CARE 

  • Treatments – Offering a comprehensive list of dental treatments, from general to cosmetic and emergency dentistry, ensures you reach more people with various dental care needs. Adding a pediatric dentist to your practice can make your dentistry a one-stop dental shop for the entire family.  
  • Technology – When you regularly update your technology and equipment, you show your patients that you are committed to offering them the best, latest, and most advanced dental treatments available. This can also help differentiate you from your competition.
  • Education, Skills – By attending dental conferences and updating your skills and knowledge, you ensure that you thrive and don’t miss out on important developments in the industry.

Invest time to ensure that your practice offers the best in customer service, patient care, and advanced treatments. Continually improving ensures you remain on top of your game. When you make sure your office runs smoothly, offers the best treatments and your team is friendly, you increase your chances of retaining dental patients long-term.

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