March 2021 | MVP Mailhouse

Most Popular Dental Offers to Attract New Patients

Dental offers are the main course of any direct mail marketing. It is one of the things that catches attention in a direct mail postcard, simply because these offers are designed to be seen right away. People get excited when they come across discounts, freebies, and other great offers. It is one of the many reasons why anyone would call your practice after seeing the postcard. Having a good set of offers on your postcards is one of the keys to have a successful conversion rate on your direct mail marketing campaign. However, more often than not, these advertised offers are neglected and overlooked.

It’s time to change that mindset this year. Wow your new patients with offers that they can’t resist. Here are some examples that effectively bring in new patients:

  1. Free or Discounted Exams, X-Rays, and Cleaning

Why it works:  If you add up the cost of each treatment included in this offer it will result in a great discount for your new patients.

  1. Free Teeth Whitening for Life

Why it works: This offer will keep your new patients coming back for more. You will most likely earn their loyalty to your practice. 

  1. Free Consultation or Second Opinion

Why it works:  It will provide you a good starting point to know your new patients, and have them actually visit your practice. You may, initially, not get any profit out of this, but it is a good opportunity for you to build rapport and establish trust in your new patients. Plus it gives you the opportunity to win patients who already have a provider.

Bonus Pro Tips!

  1. Highlight the offers well! Make them visible and easy to read! These should be on the front and back of your postcard. One mistake in direct mail is not giving a fair amount of emphasis on the offers. All the other elements are important, no doubt about that, but your offers should not be overshadowed by other elements. Let them stand out in a good way.
  1. Make sure they are clear and will not cause any confusion or misinterpretation. Keep your staff well informed about the offers so they can provide the right information and give precise answers when new patients call in and inquire about your offers.
  1. Play to your strengths, offer discounts on treatments that your practice is best at. 
  1. If you are offering discounts or FREE services/kits, include the actual value so your new patients will better understand the value of those perks, and push them to make that call for an appointment or two. 
  1. 2-3 offers are good numbers to include in your postcard. This will allow you to appeal to a broader range of potential patients. However, you still want room for other info and imagery on your design.
  1. If you decide to go with just one offer, make sure it’s a compelling one or an offer that has been popular with a lot of your previous patients.
  1. Study your competition. Know what your peers are offering, and come up with offers that they don’t have. If possible, you may offer a bigger discount than what they have.

Why Won’t Dental Direct Mail Just Go Away?

Here at MVP, we are experts at driving new patients to dental offices through direct mail postcards. We have mailed and tracked millions of postcards, working with hundreds of dental offices across the country and we would like the opportunity to work with you!

Whether you’ve done direct mail for years, or if you’ve never tried mailing to promote your practice, we would like the opportunity to discuss our programs with you over a 15-minute online demo. You have nothing to lose! 

Here are a few reasons why offices love our program:

  1. We have created the best dental direct mail postcard program in the industry! 

All inclusive, start to finish, easy and fast for you. www.mvpmailhouse.com

  1. We can save your office money!
    On average you will save $200-$600 per mailing with us. That is thousands over a year of mailings.
  2. We get better results and more new patients!
    What would an extra 12-24 new patients a month mean to your practice? We don’t guess what works, we know because we have mailed millions of postcards for dentists and know the best size, designs, homes to target, and day of the week to hit homes, etc.
  3. We are specialists in the dental industry!
    We ONLY work with dentists, all day, every day and ONLY do direct mail postcards. We have done lots of different types of marketing but direct mail has the lowest risk so that is what we specialize in. 96% of our offices at least double their investment!!!
  4. We track all your results and they are viewable 24/7 in our mobile app dashboard.
    Never guess how well your mailings are doing, know when, where, and how you got new patients!

NEW MOVER PROGRAM: 

Did you know? *70% of “New Movers” need a dentist, and *83%* use the first vendor to contact them.

We have a New Mover Only program that would be ideal for your practice, which is very inexpensive ($299) 

Give us 15-minutes to show you how and what we do and we  promise that you won’t regret it. You have nothing to lose by seeing how we can improve your current direct mail program and save you money. We are MVP Mailhouse and we are EXPERTS that ONLY do direct mail and we ONLY work with dentists!

Exclusive offers for new customers!

We are so confident you will love our MVP direct mail program that we will get you started for FREE! Our team will do a FREE postcard design that will show you WHAT you should mail and our FREE Heat Map and Target Area analysis will show you WHERE to mail.

If you like our expertise and strategy through the process you can sign up and we will execute your campaign and start driving new patients to your office!