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Most Popular Dental Offers to Attract New Patients

Dental offers are the main course of any direct mail marketing. It is one of the things that catches attention in a direct mail postcard, simply because these offers are designed to be seen right away. People get excited when they come across discounts, freebies, and other great offers. It is one of the many reasons why anyone would call your practice after seeing the postcard. Having a good set of offers on your postcards is one of the keys to have a successful conversion rate on your direct mail marketing campaign. However, more often than not, these advertised offers are neglected and overlooked.

It’s time to change that mindset this year. Wow your new patients with offers that they can’t resist. Here are some examples that effectively bring in new patients:

  1. Free or Discounted Exams, X-Rays, and Cleaning

Why it works:  If you add up the cost of each treatment included in this offer it will result in a great discount for your new patients.

  1. Free Teeth Whitening for Life

Why it works: This offer will keep your new patients coming back for more. You will most likely earn their loyalty to your practice. 

  1. Free Consultation or Second Opinion

Why it works:  It will provide you a good starting point to know your new patients, and have them actually visit your practice. You may, initially, not get any profit out of this, but it is a good opportunity for you to build rapport and establish trust in your new patients. Plus it gives you the opportunity to win patients who already have a provider.

Bonus Pro Tips!

  1. Highlight the offers well! Make them visible and easy to read! These should be on the front and back of your postcard. One mistake in direct mail is not giving a fair amount of emphasis on the offers. All the other elements are important, no doubt about that, but your offers should not be overshadowed by other elements. Let them stand out in a good way.
  1. Make sure they are clear and will not cause any confusion or misinterpretation. Keep your staff well informed about the offers so they can provide the right information and give precise answers when new patients call in and inquire about your offers.
  1. Play to your strengths, offer discounts on treatments that your practice is best at. 
  1. If you are offering discounts or FREE services/kits, include the actual value so your new patients will better understand the value of those perks, and push them to make that call for an appointment or two. 
  1. 2-3 offers are good numbers to include in your postcard. This will allow you to appeal to a broader range of potential patients. However, you still want room for other info and imagery on your design.
  1. If you decide to go with just one offer, make sure it’s a compelling one or an offer that has been popular with a lot of your previous patients.
  1. Study your competition. Know what your peers are offering, and come up with offers that they don’t have. If possible, you may offer a bigger discount than what they have.

Why Won’t Dental Direct Mail Just Go Away?

Here at MVP, we are experts at driving new patients to dental offices through direct mail postcards. We have mailed and tracked millions of postcards, working with hundreds of dental offices across the country and we would like the opportunity to work with you!

Whether you’ve done direct mail for years, or if you’ve never tried mailing to promote your practice, we would like the opportunity to discuss our programs with you over a 15-minute online demo. You have nothing to lose! 

Here are a few reasons why offices love our program:

  1. We have created the best dental direct mail postcard program in the industry! 

All inclusive, start to finish, easy and fast for you. www.mvpmailhouse.com

  1. We can save your office money!
    On average you will save $200-$600 per mailing with us. That is thousands over a year of mailings.
  2. We get better results and more new patients!
    What would an extra 12-24 new patients a month mean to your practice? We don’t guess what works, we know because we have mailed millions of postcards for dentists and know the best size, designs, homes to target, and day of the week to hit homes, etc.
  3. We are specialists in the dental industry!
    We ONLY work with dentists, all day, every day and ONLY do direct mail postcards. We have done lots of different types of marketing but direct mail has the lowest risk so that is what we specialize in. 96% of our offices at least double their investment!!!
  4. We track all your results and they are viewable 24/7 in our mobile app dashboard.
    Never guess how well your mailings are doing, know when, where, and how you got new patients!

NEW MOVER PROGRAM: 

Did you know? *70% of “New Movers” need a dentist, and *83%* use the first vendor to contact them.

We have a New Mover Only program that would be ideal for your practice, which is very inexpensive ($299) 

Give us 15-minutes to show you how and what we do and we  promise that you won’t regret it. You have nothing to lose by seeing how we can improve your current direct mail program and save you money. We are MVP Mailhouse and we are EXPERTS that ONLY do direct mail and we ONLY work with dentists!

Don’t Miss Out on Missed Calls!

Missed calls from prospective patients aren’t missed opportunities! Curious how to leverage them? Read on!

A missed call from a prospective patient shows their interest in your practice and services. At MVP Mailhouse we are all about better tracking, better analytics, and better results for you! This is why we provide missed call tracking as an additional lead generation tool that produces a list of potential new patients. 

By calling them back promptly and gently inquiring about their concerns, you show that you care about them and their needs and are willing to invest time and effort in them. During that call, make sure to apply the following for the best chance of turning the missed caller into a new patient:

1. SOLVE THE PROBLEM

  • Express empathy with the caller’s concerns, pain, or situation.  
  • Explain procedures in easy-to-understand terms. Don’t diagnose. 
  • Clearly explain any offers the caller asks about and explain how to use them. 
  • Be prepared to answer insurance acceptance and out-of-network questions. 
  • Effectively overcome patient objections to insurance, fees, and other issues.
  • Do not provide pricing over the phone if at all possible. Schedule a consultation. 

2. CLOSING/SCHEDULING

  • Always ask if the caller wants to schedule an appointment.
  • Highlight eligible benefits of the office or offers to get the caller to schedule an appointment.
  • Use the ‘pairing technique’ for setting appointments by giving the caller two time options to help them make an appointment decision faster.  
  • Set expectations for the first appointment, but try to keep it brief (length of visit, forms to bring, ID/cards needed, reschedule/cancellation policies, etc.).
  • Always add the ‘referral source’ of the caller to your practice management software. 
  • Establish confirmation and communication preference (email, text, phone).
  • Before hanging up ask if there is anyone else you can schedule. 
  • Ask the caller if they have any additional questions. 
  • Restate the date and time of appointment and thank them for calling. 

3. NO DECISION FOLLOW UP

  • Ask for the caller’s phone number or email address and ask permission to follow-up. Pencil in a potential appointment for the moment and give them time to research insurance, time off, etc. Then call them back to confirm.

Prioritizing missed calls and follow ups is a very simple but powerful way to maximize the results you are getting from your marketing. Make sure your team is well-equipped and has the bandwidth to spend part of their day on these opportunities.

4 Ways to Win Your Caller’s Trust

Your front office is a huge part of your dental practice. They control your schedule and they are the first personal touchpoint that many of your patients will have with your practice. Ensuring that your team is well-trained and well-equipped to handle every type of call is key to your success.

Here are 4 ways to win a caller’s trust and ensure they don’t hang up while on hold:

  1. Listen carefully to a caller’s question, restate, clarify, and affirm.

During a call, it’s normal for potential patients to ask questions and request clarifications before trusting your practice and committing to an appointment. Take this opportunity to build their confidence in your practice’s ability to provide excellent and expert service.

Not all callers are created equal, some have less patience than others. If you find that a caller is frustrated, in pain, or in a rush, empathize with them. Keep your cool and stay calm, even if the caller is irritated or rude. Do not interrupt the caller when they are talking, let them finish.

  1. Value your caller’s time. 

Whenever you don’t have an answer to a question on hand and have to put a caller on hold to check with the system or other people, you need to ensure that the hold-time is kept to less than a minute. Nobody likes to be kept waiting on the phone. 

When you request a 1-minute hold time, keep that promise and get back to your caller even when you don’t have the answers yet. If one minute has passed, stay on the line with them. Apologize if you missed the one minute mark or cannot give the answers right away. Ask them to stay on the line. Your presence assures them that they are not being ignored. By giving them your full attention you show your interest in having them as a new patient.

  1. If you have to put them on hold, politely ask for permission. 

Politely explain why you cannot give answers right away and have to put them on hold (i.e. only the dentist knows the detailed procedure, you will need to contact the insurance company, etc.). Once they hear your reasons, they are more likely to understand. Be patient with them to ensure they stay on the line. 

  1. If you don’t have the answer, give an estimate.

If you couldn’t find out the correct answers within the one-minute hold time, give an estimated price range, how long the procedure would take, or common details regarding their insurance. If the dentist is the only one who will have the complete details of the caller’s inquiry, escalate the call, or arrange a call back with the dentist. Finally, in the case you can’t give any answer right away, ask if you can call them back and ask for a callback number. Specify when you will return their call and make sure to call on said date.

Providing a great patient experience starts well before a patient ever walks through the doors of your practice. Make sure your front office is providing great customer service at every customer touchpoint, and can start building loyalty with your patients as soon as they reach out.

5 Tips for Making a Good Impression on the Phone

Sending dental direct mail does not stop at having your postcards delivered at the homes of your potential new patients, it is actually just the start. The effectiveness of the dental postcards relies largely on how the calls are handled by your team. Most potential new patients are calling not just because they have dental needs, but for a good experience too. Here are some tips on how to deliver that good experience and have more new patients and make the most out of your dental direct mail program.

  • Practice using an upbeat tone.
    The design on your dental postcard is designed to make a good and positive impression of your dental practice. Potential new patients probably have that expectation before calling. They are expecting that they will have a good and positive experience from you based on what they saw on the postcard. Translate that into the way you handle the calls. The way you sound matters. Make sure that before you pick up the phone you have set your mind that you will use an upbeat and welcoming tone. The caller will immediately feel good the moment they hear your positive tone. Another tip is to clear your mind of anything that worries you for the moment.
  • Clearly state the name of the practice and your name.
    Prepare a good script or talk track to welcome every caller, make sure you clearly state the name of your dental practice. As these callers are looking at the dental postcard that they received, this will verify that they called the right number. If your dental practice has a long and complicated spelling make sure to speak slowly and clearly. So they can follow and listen as they look at the direct mail they have in their hand during the call.
  • Ask for the caller’s name and use the caller’s name during the call.
    Ask the caller’s name right after introducing yourself and your practice’s name. Remember the name, write it down if needed. Sound as if you know them already. Address them by their name all throughout the call duration. By doing this, you make them feel comfortable and part of your family. Treat the person calling as if they are already one of your loyal patients.
  • Build rapport, be friendly, attentive, appreciative, and engaged during the call.
    Callers are not created equal. Some are fun and very engaging, while others are hard to connect with and dull at times. As a call handler, you must treat all callers with equal importance. Each caller can be your next patient, and even better, could be your long-term patient. Show interest in what they have to share. Express empathy if the caller is in pain or in an emergency situation. Don’t make the call last longer if the conversation is not relevant anymore. Remember your main objective is to convert them into patients and get them to set an appointment. Divert the conversation to the offers that are in your dental postcard. Make sure to have a copy nearby for reference.
  • Thank the caller for calling.
    Express gratitude, no matter how the call turned out. Even if the caller did not set any appointments, or just inquired. This part is your last chance to make them remember your practice. Leave a good impression and be the first dental practice they will call in the future when their need for a dental practice arises again.

Exclusive offers for new customers!

We are so confident you will love our MVP direct mail program that we will get you started for FREE! Our team will do a FREE postcard design that will show you WHAT you should mail and our FREE Heat Map and Target Area analysis will show you WHERE to mail.

If you like our expertise and strategy through the process you can sign up and we will execute your campaign and start driving new patients to your office!