MapIQ, MVP’s proprietary targeting software, identifies your hottest neighborhoods by analyzing your current customer/patient data alongside sophisticated demographic, geographic, and competitive metrics like new mover activity, drive time, and migration patterns. MapIQ targets down to the best individual homes and neighborhoods instead of broad zip codes or a radius around your business. Improved targeting of homes leads to less spend and higher returns on your direct mail investment.
Heat map targeting identifies your hottest neighborhoods to target based on your existing customer profile. Heat maps improve results for your direct mail and online marketing. Request a free heat map and area analysis from a marketing consultant today!