Better Targeting. Better Design. Better Tracking. Better Results!

MapIQ, MVP’s proprietary targeting software, identifies your hottest neighborhoods by analyzing your current customer/patient data alongside sophisticated demographic, geographic, and competitive metrics like new mover activity, drive time, and migration patterns. MapIQ targets down to the best individual homes and neighborhoods instead of broad zip codes or a radius around your business. Improved targeting of homes leads to less spend and higher returns on your direct mail investment.

Better Design

Design Lab, MVP’s proprietary design platform and performance measurement software is unparalleled. Design Lab analyzes result data from over a hundred million tracked MVP postcard designs from across the country and identifies what images, messaging, and specials/offers are working best to attract new customers for your type of business. Our experienced team of marketers and designers leverage that Design Lab data to your brand and business strengths to carefully create your personal custom design. Each data-driven design we create is then reviewed by you, as well as peer-reviewed and proofread (twice) for easy edits and approval through the Design Lab platform.

Better Tracking

CallPro, MVP’s call tracking software, records and monitors every phone call your business receives from your mailings. Those recordings are then reviewed and scored by our MVP Call Quality Analyst team within minutes for outcome and receptionist/front desk performance score. Results and recordings are available 24/7 in our MVP Dashboard. By understanding good and sometimes bad trends CallPro offers training tips and advice to help your team improve how they handle incoming calls and set more appointments. On top of that, your staff gets instant alerts for missed calls and follow up opportunities for unscheduled appointments.

Better Results

MVP Dashboard & Matchback Audit is where all of this comes together! No more guessing on your marketing results. In sports terms, it’s your 24/7 scoreboard to know the exact score and how well your team is doing. At the end of the day, MVP believes marketing should be about the actual results not just impressions or “good branding” so we track and measure everything so you have real data and answers to make informed decisions! The MVP Dashboard will show it all! What design and offers are working best. What neighborhoods and mailing zones are getting the most response. How well your team is handling and converting the incoming calls. Finally, dollar for dollar what your ROI (Return on Investment) is! MVP’s Matchback Audit at the conclusion of each campaign is second to none in measuring and calculating all the important metrics most businesses don’t know from their direct mail!

CallPro Phone tracking software to measure and improve marketing and staff performance.

Power Your Direct Mail with CallPro

“That which is measured will improve!” CallPro is included for FREE with all MVP direct mail packages and is a MUST for all businesses! CallPro’s tracking phone numbers track and record every inbound call from your marketing or website. Within minutes the calls are reviewed and scored by MVP’s Call Quality Analysts providing your business near real time analytics and results of your marketing as well as your staff’s handling and closing ability on every call!

Connect with our direct mail PROs

Choose one of our FREE offers below

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FREE!
Heat Map Analysis!

Heat map targeting identifies your hottest neighborhoods to target based on your existing customer profile.Heat maps improve results for your direct mail and online marketing. Request a free heat map and area analysis from a marketing consultant today!

FREE!
Direct Mail Strategy

Leverage MVP’s experience of mailing and tracking results of over a hundred million mailings for businesses all across the country. Yes, the homes you target & the design you mail them is important but equally important is when and how often to mail to maximize results! Request a free mailing plan and strategy today!

FREE!
Mockup Design

Yes, you read that right! We will do a free mockup postcard design for your business. We are so confident you will not only love the design but that you will want to hire MVP to do the rest! We know how to create winning designs leveraging your businesses strengths and our experience choosing the right images, messaging, layouts, colors, specials, and offers that work best to make your phone ring! Request a free mockup design today!

MVP MAILHOUSE: THE BEST IN DIRECT MAIL PERIOD.

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Introducing the MVP Difference

Where Technology Meets Direct Mail