About Us

Who we are, what we are, and where we want to be.

Direct mail marketing experience dentists can trust!

Our Mission

MVP has pioneered a technology and analytics-based approach to new patient acquisition via direct mail, and through their proprietary tools, Map IQ, Design Lab, and Call Pro. Drawing on years of experience working in the dental and technology industry, we leverage the existing strengths and best attributes of each dental practice and apply our winning formula to make sure they stand out. We can transform seemingly new, existing, and transitional practices into MVPs. (Most Valuable Practice)

Our Founder

Aaron is a dental direct mail marketing expert! After retiring from a 9-year pro football career, he got into the “dental world”. He has dedicated the last 12 years pioneering a technology and analytics-based approach to new patient acquisition via direct mail.

Through recognizing trends and analyzing results over the years, he and his team have developed and built the most advanced mapping and tracking software in the industry. MVP’s proprietary tools, Map IQ, Design Lab, and Call Pro have changed the direct mail industry! Their methods control variables, leverage proven strategies and processes to get predictable results for dentists.

Aaron and his team have worked with thousands of dental offices and dental groups to implement direct mail strategies targeting new and existing patients. They have tracked, and analyzed results of over 100 million dental direct mail pieces, adding tens of thousands of new patients to dental offices across the country.

Outside of the office, Aaron grew up in a large family milking goats on his family’s goat farm. Living in a small rural town for high school, he went un-recruited for sports by colleges. He walked onto the football team at a local junior college and went on to lead the nation and become an All-America wide receiver. He later played at the University of Kentucky where he earned the nickname “Mr Touchdown”, he co-led the nation’s best conference (SEC) in touchdowns. After college he played pro football for 9 years in the NFL (Dallas Cowboys, Chicago Bears, Carolina Panthers) NFL-Europe (Berlin Thunder) and AFL (Philadelphia Soul, Kansas City Brigade, Utah Blaze).

As a “grown up” Aaron has no desire for goat farming but you might not find a more active family than Aaron’s. Along with his wife Lindsay and their four kids they are always playing together and love mountain biking, snowboarding, boating, camping, hiking, rock climbing, pickleball, and exploring.

Connect with our direct mail PROs

Choose one of our FREE offers below

* new customers only

FREE!
Heat Map Analysis!

Heat map targeting identifies your hottest neighborhoods to target based on your existing customer profile.Heat maps improve results for your direct mail and online marketing. Request a free heat map and area analysis from a marketing consultant today!

FREE!
Direct Mail Strategy

Leverage MVP’s experience of mailing and tracking results of over a hundred million mailings for businesses all across the country. Yes, the homes you target & the design you mail them is important but equally important is when and how often to mail to maximize results! Request a free mailing plan and strategy today!

FREE!
Mockup Design

Yes, you read that right! We will do a free mockup postcard design for your business. We are so confident you will not only love the design but that you will want to hire MVP to do the rest! We know how to create winning designs leveraging your businesses strengths and our experience choosing the right images, messaging, layouts, colors, specials, and offers that work best to make your phone ring! Request a free mockup design today!

FREE HEAT MAP ANALYSIS!

Heat map targeting identifies your hottest neighborhoods to target based on your existing customer profile. Heat maps improve results for your direct mail and online marketing. Request a free heat map and area analysis from a marketing consultant today!

FREE Direct Mail Strategy

Leverage MVP’s experience of mailing and tracking results of over a hundred million mailings for businesses all across the country. Yes, the homes you target & the design you mail them is important but equally important is when and how often to mail to maximize results! Request a free mailing plan and strategy today!

FREE Mockup Design

Yes, you read that right! We will do a free mockup postcard design for your business. We are so confident you will not only love the design but that you will want to hire MVP to do the rest! We know how to create winning designs leveraging your businesses strengths and our experience choosing the right images, messaging, layouts, colors, specials, and offers that work best to make your phone ring! Request a free mockup design today!

Enter contact details to get this offer, and we will reach out to you ASAP.