Redwood Dental and MVP Mailhouse: A Post-COVID Success Story

Picture this: a dental practice nestled in the serene mountains, shut down during the pandemic, with no patient records, no data, and an uncertain future. Enter Dr. Sulmaan Hassan, the determined new owner of Redwood Dental. With a vision to revive the practice and a heart full of hope, he turned to MVP Mailhouse for a lifeline. What followed was a tale of resilience, innovation, and remarkable results.

This is the story of how a strategic direct mail marketing partnership not only brought Redwood Dental back to life but also propelled it to new heights. Buckle up for a journey of transformation and success!a

The Challenge: Starting from Scratch

When Dr. Hassan acquired Redwood Dental, he faced a significant challenge: the previous dentist had closed the doors during the pandemic and never reopened, effectively leaving the practice in a state of limbo. With no patient records or operational data, Dr. Hassan had to rebuild the practice from the ground up. The only source of potential patients was a trickle of existing ones calling in to be seen, but this was far from sufficient to sustain and grow the practice.

Giving MVP Mailhouse a Try

Recognizing the need for a robust marketing strategy to attract new patients, Dr. Hassan turned to MVP Mailhouse. Initially cautious, he signed up for the minimum order of direct mail marketing. Despite the modest start, the results were immediate and impressive.

The first audit conducted by MVP Mailhouse revealed significant opportunities, and the collaboration between Dr. Hassan and MVP Mailhouse quickly flourished into an awesome partnership.

Geographical Constraints and Mailing Strategy

Redwood Dental is located in a mountainous region in Boulder California, which posed unique geographical constraints for expanding its patient base. Despite this limitation, MVP Mailhouse devised a targeted mailing strategy to maximize reach within the available areas. The practice consistently mails to 10,000 homes, divided into two primary areas of 5,000 homes each, with a third area targeted a few times a year. The mailing schedule is meticulously planned as follows: 1, 2, 1, 2, 3, 1, 2, 1, 2, 3, and so on.

This strategic approach ensures that the practice maintains a steady flow of new and returning patients, even within the limited geographical scope.

Consistent Offers and Messaging

One of the key elements of the direct mail campaign’s success has been the consistency of the offers and messaging. From the beginning, Redwood Dental has highlighted larger cases and their In-House Membership Plan. This consistent messaging has helped build brand recognition and trust within the community. Patients know what to expect and are continually reminded of the high-quality care and value that Redwood Dental provides.

Exceptional Results and Continuous Improvement

Over the years, the direct mail campaigns have delivered exceptional results for Redwood Dental. The practice has seen a steady increase in new patient inquiries and appointments, which has significantly contributed to its growth and stability.

MVP Mailhouse’s ongoing audits and adjustments to the mailing areas have played a critical role in maintaining and improving these results. By closely monitoring the performance of each campaign and making data-driven decisions, MVP Mailhouse ensures that the marketing efforts remain effective and efficient.

Impressive ROI and Patient Acquisition

Looking ahead, Redwood Dental and MVP Mailhouse are committed to continuing their successful partnership. With plans to further refine their marketing strategies and explore new opportunities, the future looks bright for this thriving dental practice.

Conclusion

The case of Redwood Dental illustrates the transformative impact that targeted direct mail marketing can have on a dental practice, especially in challenging circumstances. By leveraging the expertise of MVP Mailhouse, Dr. Hassan was able to overcome significant initial hurdles, attract new patients, and build a successful practice in a geographically constrained area. The consistency in messaging and strategic mailing schedule have been crucial in achieving sustained growth and patient engagement. This case study highlights the importance of effective marketing and strong partnerships in the healthcare industry, offering valuable insights for other practices facing similar challenges.

Redwood Dental's impressive ROI and new patient numbers underscore the value of targeted direct mail marketing. Together, we've turned challenges into opportunities, setting a high standard for what a successful partnership can achieve in the world of dental marketing.