Design Dental Postcards That Track ROI Effectively

Imagine you send out postcards from MVP Mailhouse to people near your dental office. You want new patients, right? But how do you know if those dental postcards are working? Did anyone call because of your mail? Did anyone come in for a checkup?

That’s where tracking comes in. Tracking means finding out how many people did something because of your postcard marketing. And guess what? The way you design your dental postcard can help you track this!

MVP Mailhouse helps dentists like you send out dental postcards. We want to make sure your mail brings you new patients and helps you see a good ROI (Return on Investment).

Let’s talk about how the design of your postcard can help you see if it’s working well.

Why is Tracking Your Dental Postcard Campaigns Important?

Think of it like planting seeds in a garden. You want to know which seeds grow into big plants. Tracking your dental postcards helps you see which designs and messages bring in the most new patients. This way, you know what to do next time to get even more new smiles in your office! Knowing your dental postcard ROI helps you spend your money wisely.

MVP Mailhouse knows this is very important for dentists. They have special tools to help you see how well your direct mail campaigns are doing. You can see if your dental marketing strategies including postcards are successful.

How Does Dental Postcard Design Help with Tracking?

The things you put on your dental postcard can help you track who calls or visits your office because of it. Here are some simple ideas for your dental postcard design:

• Special Phone Number: You can put a special phone number just on your dental postcard. When people call that number, you know it’s because they got your mail. MVP Mailhouse can help you get a special phone number that does this. We even have a tool called CallPro that records these calls so you can hear how your front desk talks to new people! This helps you see how many calls your patient acquisition postcards are bringing in.
• QR Code: If you have a website, you can use a special QR code just for people who get your dental postcard. When they go to your website using that QR code, you know they came from your mail. You can learn more about this on the MVP Mailhouse.
• Special Offer: You can put a special offer on your dental postcard, like a free checkup for new patients. When people come in and ask for that offer, you know they saw your postcard. This is a great way to attract new dental patients with postcards.
• Ask Them! Sometimes, the easiest way is just to ask new patients how they heard about you. You can train your front desk to ask, "How did you hear about our office?" and they can say "I got a dental postcard in the mail!"

MVP Mailhouse can help you design effective dentist postcard templates with these things in mind. We have a Design Lab that uses information from lots of other dentists to help you make a dental postcard design that works best for your office. This helps you create eye-catching dental mailers.

What Should Your Dental Postcard Look Like for Best Results?

Even though tracking is important, you still want your dental postcard to look good and tell people why they should come to your dental office. Here are some simple tips for the best dental postcard designs:

• Big and Easy to Read: Make the words big so people can read them easily. Use simple words that everyone can understand. Think about what would catch your eye if you got this in the mail.
• Bright Colors: Use colors that catch people's eyes. Maybe use the colors of your dental office logo.
• Clear Message: Tell people what you want them to do. Do you want them to call you? Visit your website? Come in for a visit? Make it clear! For example, you can say "Call us today for a free checkup!" or "Visit our website at [Your Website Address] to learn more!"
• Your Name and Address: Don't forget to put the name of your dental office, your address, and your phone number. You can also add your website address.
• Pictures of Happy Smiles: Pictures of healthy, happy smiles can make people want to have a great smile too! You could even show a picture of your friendly team.

MVP Mailhouse knows what kind of designs work best for dentists. You can see some dental postcard design examples on our website gallery on MVP Mailhouse. We can help you choose the right colors, pictures, and words to get people to notice your dental postcard.

Seeing Your Dental Postcard Campaign Results and ROI

After your dental postcards go out, you want to see how many new patients they brought in. MVP Mailhouse has what we call MVP Dashboard where you can see all the information. You can see how many people called using the special phone number from CallPro, how many new appointments were made, and even how much money you made from those new patients.

This helps you track dental postcard ROI and see if your dental marketing campaign metrics are good.

We have something called a Matchback Audit. This helps you see exactly where your money went and how much you got back from your postcard mailing. This is important for understanding the effectiveness of your direct mail for dentists.

Conclusion: Smart Dental Postcard Design for Measurable Growth

Designing your dental postcard with tracking in mind is a smart way to see if your marketing is working and to measure your ROI. By using special phone numbers, website codes, or offers, you can find out how many new patients come to your office because of your postcards. MVP Mailhouse has the tools and knowledge to help you design effective dental postcards that not only look good but also help you track your success and see a good return on your investment.

So, next time you send out dental postcards, remember to design them in a way that helps you count those new smiles and grow your dental practice!

You can visit MVP Mailhouse to learn more about how they can help you with your dental postcard marketing.