January Lead Newsletter | MVP Mailhouse

WINNING DIRECT MAIL
FOR WINNING DENTAL PRACTICES

IT'S TIME!

January, February and March are the BEST responding, consecutive months of the ENTIRE year for dental direct mail!

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GET NEW PATIENTS AND
GROW YOUR PRACTICE NOW!

BEST quarter of the year for MVP Mail!

HERE'S WHY:

Insurance benefits are now renewed for some, others may just be getting new or first-time insurance coverage.
New Year’s resolutions! People are making healthier decisions.
COVID vaccine is coming out & the current heated political climate will (hopefully) calm down.
Holiday chaos is packed away, and the kids are back to a schedule and in school.
With renewed benefits, people are more likely to switch from a dentist they are unhappy with or one closer to home.
Fee for service folks have financially recovered from the holidays and have a paycheck or two under their belts.
Target tax return dollars; more and more people file online so they get their returns much earlier than April. Don’t wait or checks might be spent by April.

PRO TIP - DO:

"Statistically, the VERY best month of the year for direct mail is January!” Source: Woody Oakes DDS, author of “The Profitable Dentist”
Design needs to be current to the season, New Year/New Benefit starburst, etc. Hit homes early to mid-month. (see sample designs below)
Offers should be geared to driving insurance patients, as well as big case dentistry, too. *In-house plan, if you have it--not everyone has insurance.
"January and February are the top months for bridge and crown work.” - Bill Rossi of “Seasonality in Dentistry”.

PRO TIP - DON'T:

Upcoming Print Schedule

Design Approval Deadline	In-Homes Delivery
January 26th	Feburary 8th
February 2nd	February 15th
February 9th	February 22nd
February 16th	March 1st
February 23rd	March 8th
March 2nd	March 15th
March 9th	March 22nd

Get More New Patients

Make 2021 Your Best Year Yet!

Design Ideas for Q1

Here are some top performing design templates proven to drive more new patients to your office.

All
MVP 060
MVP 061
MVP 062
MVP 063

Template MVP-060 (Front)

Template MVP-060 (Back)

Template MVP-061 (Front)

Template MVP-061 (Back)

Template MVP-062 (Front)

Template MVP-062 (Back)

Template MVP-063 (Front)

Template MVP-063 (Back)

Frontdesk

MVP Pro Tip of the Month!

Sending dental direct mails does not stop at having your postcards delivered at the homes of your potential new patients, it is actually just the start. The effectiveness of the dental postcards relies mostly on how the calls are handled by your team. Most potential new patients are calling not just because they have dental needs, but for a good experience too. Here are some tips on how to deliver that good experience and have more new patients and make the most out of your dental direct mail program.

Practice using an upbeat tone.
The design on your dental postcard is designed to make a good and positive impression of your dental practice. Potential new patients probably have made that expectation before calling, that they will have a good and positive experience from you based on what they saw on the postcard. Translate that in the way you handle the calls. The way you sound matters. Make sure that before you pick up the phone you have set your mind that you will use an upbeat and welcoming tone. The caller will immediately feel good the moment they hear your positive tone. Another tip is to clear out your mind of anything that worries you for the moment.
Clearly state the name of the practice and your name.
Prepare a good script or spiel to welcome every caller, make sure you clearly state the name of your dental practice, as these callers are looking at the dental postcard that they received. This will verify that they called the right number. If your dental practice has a long and complicated spelling make sure to speak slowly and clearly. So they can follow and listen as they look at the direct mail they have in their hand during the call.
Ask for the caller’s name and use the caller’s name during the call.
Ask the caller’s name right after introducing yourself and your practice’s name. Remember the name, write it down if needed. Sound as if you know them already. Address them by their name all throughout the call duration. By doing this, you make them feel comfortable and part of your family. Treat them in the call as if they are already one of your loyal patients.
Build rapport, be friendly and attentive, appreciative, and engaged during the call.
Callers are not made equal. Some are fun and very engaging, while others are hard to connect with and dull at times. As a call handler, you must treat all callers with equal importance. Each caller can be your next patient, and even better could be your long-term patient. Show interest in what they have to share. Express empathy if the caller is in pain or in an emergency situation . Warning, don’t make the call last longer if the conversation is not related anymore. Remember your main objective is to convert them into patients and make them set an appointment. Divert the conversation to the offers that are in your dental postcard. Make sure to have a copy in your hand.
Thank the caller for calling.
Express gratitude, no matter how the call turned out. Even if the caller did not set any appointments, or just inquired. This part is your last chance to make them remember your practice. Leave a good impression and be the first dental practice they will call in the future when their need for dental practice arises again.

Testimonial

MVP - Most Valuable Practice Spotlight

MVP Mailhouse is truly the MVP of direct mailers. I previously used EDDM to send mailers and saw very little success. Extremely glad that I switched to MVP Mailhouse. The number of patient visits and the ROI is incredible!

Dr. Jeffrey Collin

J&A Dental

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WINNING DIRECT MAIL FOR WINNING DENTAL PRACTICES